Do you need a website health check?

Your website is often the first impression potential customers have of your brand. A well-designed site can build trust, engage visitors, and convert leads. However, common design mistakes can do the opposite—driving users away and damaging your credibility. Here are five website design mistakes that could be hurting your brand and how to fix them.

1. Poor navigation and user experience

The Problem:

If users can’t easily find what they’re looking for, they’ll leave. Confusing menus, excessive dropdowns, and unclear navigation structures frustrate visitors and reduce engagement.

The Fix:

• Keep navigation simple and intuitive.

• Use clear labels for menu items.

• Include a search bar for easy access to content.

2. Slow loading speeds

The Problem:

A slow website can kill conversions. Studies show that 40% of users will leave a site if it takes more than three seconds to load. Slow speeds can also hurt SEO rankings.

The Fix:

• Optimise images and compress files.

• Use a reliable hosting provider.

• Enable browser caching and a content delivery network (CDN) to speed up performance.

3. Lack of mobile optimisation

The Problem:

With over 60% of web traffic coming from mobile devices, a site that isn’t mobile-friendly creates a frustrating experience, leading to high bounce rates and lost potential customers.

The Fix:

• Use responsive design to ensure your site looks great on all screen sizes.

• Optimise images and content for mobile viewing.

• Test your site on various devices and browsers.

4. Cluttered or inconsistent design

The Problem:

Too many colours, fonts, or excessive content can overwhelm visitors, making your brand appear unprofessional. Inconsistencies in design elements also weaken brand identity.

The Fix:

• Stick to a consistent colour palette and typography.

• Use white space strategically to improve readability.

• Keep your layout clean and organised.

5. Weak or unclear Call-to-Action (CTA)

The Problem:

If visitors don’t know what to do next—whether it's contacting you, signing up, or making a purchase—they’re likely to leave without taking action.

The Fix:

• Make CTAs clear, compelling, and easy to find.

• Use action-driven language (e.g., "Get Started," "Book a Free Consultation").

• Place CTAs strategically throughout your site.

Final thoughts

A well-designed website is a powerful tool for building credibility and growing your brand. By avoiding these common mistakes, you can create a seamless user experience that keeps visitors engaged and encourages conversions.

At Inkspire Creative, we specialise in designing user-friendly, high-performing websites that elevate brands. Need help optimising your site? Let’s create something impactful together!