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Let's talk BUDGET

Freelance Rate Guide

Hey there!

 

Thanks for considering working with me. I believe in open communication, great design, and relationships built on trust. That’s why I’ve put together this simple guide to help you understand how I price my creative services and why.

 

I know talking money can feel awkward, but it doesn’t have to be. This guide isn’t about locking you into anything—it’s here to give you insight into what goes into my work, and how I make sure my rates are fair, sustainable, and reflect the quality and care I bring to every project. 

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As a fully equipped home-based studio, I’m able to keep overheads low—so you get top-quality design at a more affordable rate.

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I collaborate with professional suppliers who share my commitment to quality—supporting Australian-made wherever possible.

What goes into my RATES?

As a professional creative in Australia, my hourly rate covers more than just time spent designing.
It also helps cover:

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  • Tax obligations (Income tax, Medicare levy)

  • Superannuation

  • Business insurances

  • Admin and non-billable time

  • Software subscriptions

  • Internet, equipment, and tools

  • Ongoing training and professional development

  • …and yes, that much-needed coffee!

How I calculate a sustainable RATE

To give you a rough idea:

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  • A full-time creative professional working as a freelancer has about 20 billable hours/week (once you factor in admin, emails, meetings, etc.)

  • To earn a fair, livable income (after expenses, tax, and super), rates generally fall between $100–$180 per hour

  • Strategic and brand work tends to be on the higher end

  • Day rates for larger, fixed-scope projects are available by quote

Project pricing

When you work with Inkspire Creative, you're getting more than design—you're getting strategy, UX thinking, deep brand knowledge, and reliable delivery.

Typical Rates

  • $100 p/hr for small projects or ongoing design support

  • $120–180/hr for concept work, animation, videography (post), strategic design, campaign work, 
    visual storytelling and brand development

  • Flat-rate packages also available for logos, websites, branding, templates and more

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